Head of Performance Marketing - Letaido

Onsite Cambridge, Massachusetts, United States; Palo Alto, California, United States

marketing

greenhouse

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Job description

You will lead paid acquisition strategies for Letaido, focusing on audience targeting and creative direction. This role requires hands-on involvement and collaboration with various teams to optimize marketing efforts.

Details

Palo Alto or Cambridge (MA), on-site
Salary not specified
Experience in building a paid program from scratch

The work

Own paid acquisition end to end, including strategy and measurement
Build and test audience targeting and creative systems
Collaborate with content, product marketing, and support teams to enhance ads
Analyze and report on campaign performance and effectiveness