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SoFi

22 days ago

Product Marketing Manager, Checking & Savings

Onsite · New York, New York New York, New York

sql product marketing

greenhouse

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AI TL;DR

You will manage marketing efforts for SoFi's Checking and Savings products in New York. Your focus will be on engaging existing members and driving deposits and account utilization.

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Interview prep for this job

  1. What would you ship in the first month as Product Marketing Manager, Checking & Savings at SoFi?
  2. Which tradeoff in the description would you ask about first?
  3. How do you explain a production incident to this team?
  4. What would you measure in the first two weeks?
  5. Which part of your last project maps to this stack?

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Job description

You will manage marketing efforts for SoFi's Checking and Savings products in New York. Your focus will be on engaging existing members and driving deposits and account utilization.

Details

  • New York, in-office
  • 4+ years of product marketing or related experience
  • Skills: SQL, analytical thinking, project management

The work

  • Drive engagement and retention marketing for Checking & Savings
  • Grow and retain balances and direct deposit relationships
  • Own promotions and offers tied to KPIs
  • Partner with Lifecycle Marketing on engagement campaigns