appdirect
10 days ago
Marketing Operations Manager
Onsite · Montreal, Canada Montreal, Canada
growth marketing
greenhouse
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AI TL;DR
You will manage marketing operations to enhance lead generation and optimize processes. This role involves collaborating with various teams to improve marketing performance in Montreal.
AI match
Solid listing · 60/100 against the market band on this page.
Interview prep for this job
- What would you ship in the first month as Marketing Operations Manager at appdirect?
- Which tradeoff in the description would you ask about first?
- How do you explain a production incident to this team?
- What would you measure in the first two weeks?
- Which part of your last project maps to this stack?
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Job description
You will manage marketing operations to enhance lead generation and optimize processes. This role involves collaborating with various teams to improve marketing performance in Montreal.
Details
- Montreal, Canada, work from office
- 3+ years of experience in marketing operations or revenue operations within a B2B software environment
The work
- Own end-to-end lead management including capture, qualification, and distribution to sales
- Optimize the lead funnel by identifying gaps and leveraging data and automation
- Manage marketing automation and CRM platforms for targeted lead nurturing and campaigns
- Develop and maintain dashboards to track KPIs across marketing campaigns and sales outcomes