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viatolea

2 days ago

Online Marketing Manager (m/w/d) Digital Health

Onsite · Nuremberg Nuremberg

online marketing

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AI TL;DR

You will develop and implement the marketing strategy for a health app in Nuremberg. This role offers significant responsibility and the opportunity to shape growth marketing from the ground up.

AI match

Solid listing · 60/100 against the market band on this page.

Interview prep for this job

  1. What would you ship in the first month as Online Marketing Manager (m/w/d) Digital Health at viatolea?
  2. Which tradeoff in the description would you ask about first?
  3. How do you explain a production incident to this team?
  4. What would you measure in the first two weeks?
  5. Which part of your last project maps to this stack?

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Job description

You will develop and implement the marketing strategy for a health app in Nuremberg. This role offers significant responsibility and the opportunity to shape growth marketing from the ground up.

Details

  • Nuremberg, work from office
  • Full-time position
  • 3+ years of experience in Growth or Performance Marketing
  • Very good German (C2) required

The work

  • Develop and implement the B2C marketing strategy for the app
  • Set KPIs like CAC and ROAS, and make budget decisions based on data
  • Expand performance channels, especially Paid Social and Google Ads
  • Analyze the user funnel and optimize website and landing pages with A/B tests