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Thatch

10 days ago

Product Marketing Manager

Remote · Austin, Texas, United States +3 Austin, Texas, United States +3

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AI TL;DR

You will manage product marketing efforts to enhance Thatch's positioning and drive growth in the mid-market and enterprise segments. This role involves collaborating with various teams to create compelling narratives and execute go-to-market strategies.

AI match

Solid listing · 60/100 against the market band on this page.

Interview prep for this job

  1. What would you ship in the first month as Product Marketing Manager at Thatch?
  2. Which tradeoff in the description would you ask about first?
  3. How do you explain a production incident to this team?
  4. What would you measure in the first two weeks?
  5. Which part of your last project maps to this stack?

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Job description

You will manage product marketing efforts to enhance Thatch's positioning and drive growth in the mid-market and enterprise segments. This role involves collaborating with various teams to create compelling narratives and execute go-to-market strategies.

Details

  • Austin, Texas, remote work available
  • $160,000—$210,000 USD
  • Experience in B2B product marketing required

The work

  • Own Thatch's positioning and messaging for employer and broker segments
  • Shape go-to-market strategy and lead product launches
  • Build narratives and enablement materials for brokers
  • Lead quarterly segment-focused campaigns with the Growth team