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fanaticsfbg

8 days ago

Senior Manager, Content Amplification (Remote)

Remote · New York, NY, United States New York, NY, United States

gaming - marketing

greenhouse

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AI TL;DR

You will manage paid amplification strategies to enhance content reach for Fanatics Betting & Gaming. This role focuses on maximizing brand awareness through effective media buying and performance tracking.

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  4. What would you measure in the first two weeks?
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Job description

You will manage paid amplification strategies to enhance content reach for Fanatics Betting & Gaming. This role focuses on maximizing brand awareness through effective media buying and performance tracking.

Details

  • Remote position
  • $169,000—$210,000 USD salary
  • 4+ years in paid social or programmatic media buying

The work

  • Run boosting across owned and creator accounts to enhance content reach
  • Build and operate a programmatic amplification engine based on performance thresholds
  • Manage the paid boosting budget and forecast spend against the content calendar
  • Report on reach, engagement, and share of voice metrics