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afresh

14 days ago

Demand Generation & ABM Lead

Onsite San Francisco, CA, United States

marketing

greenhouse

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Job description

You will lead demand generation and account-based marketing strategies for Afresh in San Francisco. This role involves building workflows and programs to engage enterprise grocery retailers effectively.

Details

  • San Francisco, CA, work from office 2 days/week
  • $158,400 – $237,600 OTE (includes base salary and 10% target variable bonus)
  • 6-10 years of experience in demand generation or ABM
  • Experience with enterprise contracts >$1M ARR

The work

  • Own Afresh's account-based strategy for enterprise grocery retailers
  • Build workflows for account research, signal detection, and campaign activation
  • Set and execute strategy across ABM, paid media, and integrated campaigns
  • Partner with Sales to create coordinated plays for priority accounts