gen-digital
Jul 21
Lifecycle Journey Manager, Cross-Sell & Expansion
Hybrid · USA - New York, NY
product & portfoliofulltime
ashby
Match & cover letter
Create a profile to see your match and get a cover letter for this role.
Source: ashby Verified source
Never pay or share passwords or codes with an employer. How to spot a fake job
AI TL;DR
You will manage the Cross-Sell & Expansion stage of the user journey at Gen, focusing on increasing product adoption. This role combines strategy and execution while collaborating with various teams to enhance customer value.
AI match
Solid listing · 60/100 against the market band on this page.
Interview prep for this job
- What would you ship in the first month as Lifecycle Journey Manager, Cross-Sell & Expansion at gen-digital?
- Which tradeoff in the description would you ask about first?
- How do you explain a production incident to this team?
- What would you measure in the first two weeks?
- Which part of your last project maps to this stack?
Five questions are free. The rest are Pro. See Pro
Similar roles
- No similar roles on the board yet.
Job description
You will manage the Cross-Sell & Expansion stage of the user journey at Gen, focusing on increasing product adoption. This role combines strategy and execution while collaborating with various teams to enhance customer value.
Details
- New York, NY, hybrid work (onsite 3 days per week)
- $140,000 - $160,000 annual salary
- 5–8+ years in lifecycle or retention marketing for digital products
- Experience with Iterable, Braze, or Salesforce Marketing Cloud
The work
- Own strategy and KPI for Cross-Sell / Expansion pillar
- Design multi-product, multi-channel user journeys
- Run structured experiments to optimize product adoption
- Report on expansion KPIs and recommend next steps based on data