Lifecycle Journey Manager, Cross-Sell & Expansion

Remote Remote · USA - New York, NY

product & portfoliofulltime

ashby

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Job description

You will manage the Cross-Sell & Expansion stage of the user journey at Gen, focusing on increasing product adoption. This role combines strategy and execution while collaborating with various teams to enhance customer value.

Details

New York, NY, hybrid work (onsite 3 days per week)
$140,000 - $160,000 annual salary
5–8+ years in lifecycle or retention marketing for digital products
Experience with Iterable, Braze, or Salesforce Marketing Cloud

The work

Own strategy and KPI for Cross-Sell / Expansion pillar
Design multi-product, multi-channel user journeys
Run structured experiments to optimize product adoption
Report on expansion KPIs and recommend next steps based on data