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c3iot

12 days ago

Director, Demand Generation Marketing & Analytics

Onsite Redwood City, California, United States

marketing

greenhouse

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Job description

You will lead demand generation efforts to create a qualified pipeline while managing campaigns and analytics. This role requires hands-on execution and collaboration across various teams in a fast-paced environment.

Details

  • Redwood City, California, United States, work from office
  • $155,000—$221,000 USD
  • 6 to 10 years in demand generation or digital marketing
  • Candidates must be authorized to work in the United States without current or future sponsorship

The work

  • Manage demand generation metrics, budget, and agency partners
  • Build, launch, and run integrated campaigns across various channels
  • Define marketing-qualified lead criteria and manage the follow-up process
  • Establish an analytics-driven practice for performance measurement and reporting