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alayacare

Sep 18

Product Marketing Manager

Hybrid · Toronto, Canada Toronto, Canada

marketing

greenhouse

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AI TL;DR

You will lead product marketing strategy for AlayaCare's US Home Care business in Toronto. This role involves collaborating with various teams to ensure successful product releases and internal enablement.

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Solid listing · 60/100 against the market band on this page.

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  1. What would you ship in the first month as Product Marketing Manager at alayacare?
  2. Which tradeoff in the description would you ask about first?
  3. How do you explain a production incident to this team?
  4. What would you measure in the first two weeks?
  5. Which part of your last project maps to this stack?

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Job description

You will lead product marketing strategy for AlayaCare's US Home Care business in Toronto. This role involves collaborating with various teams to ensure successful product releases and internal enablement.

Details

  • Toronto, Canada, in-office work
  • $85,000—$120,000 CAD salary
  • 4 to 5 years of relevant experience, including 2 years in Product Marketing
  • Experience in healthcare or home care is an asset

The work

  • Own the Tri-Annual release process from planning to follow-up
  • Develop value propositions and buyer journeys for US Home Care
  • Build and improve internal enablement programs and frameworks
  • Partner with teams to drive feature adoption and manage buyer personas