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alayacare

17 days ago

Product Marketing Manager

Onsite Toronto, Canada

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greenhouse

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Job description

You will lead product marketing strategy for AlayaCare's US Home Care business in Toronto. This role involves collaborating with various teams to ensure successful product releases and internal enablement.

Details

  • Toronto, Canada, in-office work
  • $85,000—$120,000 CAD salary
  • 4 to 5 years of relevant experience, including 2 years in Product Marketing
  • Experience in healthcare or home care is an asset

The work

  • Own the Tri-Annual release process from planning to follow-up
  • Develop value propositions and buyer journeys for US Home Care
  • Build and improve internal enablement programs and frameworks
  • Partner with teams to drive feature adoption and manage buyer personas