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appfire

3 days ago

Senior Product Marketing Manager

Onsite United States

go marketing

greenhouse

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Job description

You will create go-to-market strategies for B2B SaaS products at Appfire. This role involves collaborating with various teams to drive demand and support product launches.

Details

  • United States, in-office position
  • 7–10+ years of B2B product marketing experience
  • Experience in SaaS or enterprise software

The work

  • Develop positioning, messaging, and market strategies for products
  • Lead go-to-market strategy and execution for new SaaS products
  • Create full-funnel demand strategies and content
  • Build sales enablement materials and support cross-functional teams