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appfire

7 days ago

Senior Product Marketing Manager

Remote · Canada Canada

marketing

greenhouse

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AI TL;DR

You will create go-to-market strategies for B2B SaaS products at Appfire in Canada. This role involves cross-functional collaboration to drive demand and support product launches.

AI match

Solid listing · 60/100 against the market band on this page.

Interview prep for this job

  1. What would you ship in the first month as Senior Product Marketing Manager at appfire?
  2. Which tradeoff in the description would you ask about first?
  3. How do you explain a production incident to this team?
  4. What would you measure in the first two weeks?
  5. Which part of your last project maps to this stack?

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Job description

You will create go-to-market strategies for B2B SaaS products at Appfire in Canada. This role involves cross-functional collaboration to drive demand and support product launches.

Details

  • Canada, work from office
  • 7–10+ years of B2B product marketing experience

The work

  • Develop positioning, messaging, and market strategies for SaaS products
  • Lead go-to-market strategy and execution for new product launches
  • Create full-funnel demand strategies and content
  • Build sales enablement materials and support customer success teams