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Instacart

7 days ago

Director, Ads Product Marketing

Remote · Canada - Remote (ON, AB, BC, or NS Only) Canada - Remote (ON, AB, BC, or NS Only)

marketing

greenhouse

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AI TL;DR

You will lead a team in developing marketing strategies for Instacart's Ads ecosystem. This role focuses on enhancing product launches and driving market leadership through effective communication and planning.

AI match

Solid listing · 60/100 against the market band on this page.

Interview prep for this job

  1. What would you ship in the first month as Director, Ads Product Marketing at Instacart?
  2. Which tradeoff in the description would you ask about first?
  3. How do you explain a production incident to this team?
  4. What would you measure in the first two weeks?
  5. Which part of your last project maps to this stack?

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Job description

You will lead a team in developing marketing strategies for Instacart's Ads ecosystem. This role focuses on enhancing product launches and driving market leadership through effective communication and planning.

Details

  • Remote work available in Ontario, Alberta, British Columbia, and Nova Scotia
  • $203,000—$214,000 CAD base pay
  • 12+ years of experience in product marketing, with at least 6 years in digital advertising
  • Bachelor's degree in marketing, business, or related field

The work

  • Lead a team of product marketers to execute comprehensive launch motions
  • Develop an Ads ecosystem narrative and outbound marketing strategy
  • Shape product opportunities based on customer insights
  • Educate sales teams and advertisers on Instacart's data and measurement products