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arb-interactive

15 days ago

Senior Lifecycle & Retention Marketing Manager (Ecommerce & Membership)

Remote · United States United States

pchfulltime

ashby

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AI TL;DR

You will manage lifecycle and retention marketing for a growing ecommerce platform. This role involves both strategic planning and hands-on execution across various communication channels.

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Solid listing · 60/100 against the market band on this page.

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  4. What would you measure in the first two weeks?
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Job description

You will manage lifecycle and retention marketing for a growing ecommerce platform. This role involves both strategic planning and hands-on execution across various communication channels.

Details

  • Remote work available
  • 7+ years of experience in lifecycle, CRM, or retention marketing
  • Deep hands-on experience with Klaviyo
  • Experience with Shopify or Shopify Plus

The work

  • Own the lifecycle roadmap and identify opportunities across the customer journey
  • Build and optimize automated flows in Klaviyo
  • Run membership programs including onboarding and churn prevention
  • Own lifecycle reporting and connect CRM activity to revenue metrics