appinio
2 days ago
Global Content & Brand Lead
Remote · London, England, United Kingdom London, England, United Kingdom
marketing
greenhouse
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AI TL;DR
You will lead Appinio's global content strategy and brand execution in London. This role involves transforming content operations to drive demand and enhance customer advocacy.
AI match
Solid listing · 60/100 against the market band on this page.
Interview prep for this job
- What would you ship in the first month as Global Content & Brand Lead at appinio?
- Which tradeoff in the description would you ask about first?
- How do you explain a production incident to this team?
- What would you measure in the first two weeks?
- Which part of your last project maps to this stack?
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Job description
You will lead Appinio's global content strategy and brand execution in London. This role involves transforming content operations to drive demand and enhance customer advocacy.
Details
- London, England, United Kingdom
- Extensive experience in B2B content strategy in a SaaS or scale-up environment
- Native-level English writing and communication skills
The work
- Define and lead the global content strategy and editorial roadmap
- Operationalise and scale the brand system and narrative across content
- Establish workflows and governance for content efficiency
- Connect content to demand generation and sales enablement