Senior Conversion Rate Optimization Lead

Onsite Cape Town, South Africa

marketing

greenhouse

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Job description

You will lead the conversion rate optimization strategy for 2U's Executive Education business in Cape Town. Your focus will be on enhancing digital experiences to improve acquisition and enrollment rates.

Details

Cape Town, South Africa, work from office
5+ years of experience in Conversion Rate Optimization or Digital Marketing

The work

Own the experimentation roadmap for the Executive Education portfolio
Analyze traffic performance and deploy targeted page variations
Translate data into testable hypotheses for landing pages and program pages
Present performance updates to Marketing and Product leadership