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cogent-security

Aug 14

Head of Demand Generation

Remote Remote · New York, NY

sql gtmfulltime

ashby

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Job description

You will lead demand generation efforts to create and scale qualified pipeline for Cogent's marketing and sales teams. This role involves strategic planning, execution of demand programs, and optimization of funnel performance.

Details

  • New York, remote work available
  • 10+ years of experience in B2B demand generation
  • Skills required: SQL

The work

  • Own the pipeline generation plan and lead to SQL model
  • Scale field and channel as a core pipeline engine
  • Build digital/content and outbound strategies
  • Track funnel performance and optimize based on data