Founding Product Marketing Manager

Onsite New York Office

go gtmfulltime

ashby

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Job description

You will shape the go-to-market strategy and product positioning for Basis in New York. This role involves creating compelling narratives and content to support sales and drive adoption in the accounting industry.

Details

New York, in-person team
4–10 years of experience in B2B SaaS or enterprise product marketing

The work

Define voice, positioning, and go-to-market strategy for Basis
Develop product positioning and segmentation for key buyer personas
Create high-leverage content such as case studies and ROI calculators
Drive external storytelling and lead thought leadership