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bhvr

Jun 23

Player Lifecycle Director | Directeur·trice du cycle de vie des joueurs

Onsite Montreal, QC

go marketing | marketingpermanent full-time | permanent temps-plein

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Job description

You will manage the player lifecycle for Behaviour's games, focusing on acquisition, engagement, and retention. This role combines strategic planning with hands-on execution to enhance player relationships.

Details

  • Montreal, QC, on-site
  • Permanent full-time position
  • Experience in lifecycle marketing required

The work

  • Own and evolve player lifecycle strategies for games like Dead by Daylight
  • Plan, test, execute, and measure lifecycle campaigns
  • Utilize CRM for personalized outreach and automation
  • Drive continuous improvement through insights and experimentation